Ready to launch plan in 30 days with defined accounts, buying triggers and success metrics customised to YOUR needs.
Increasing engagement +20% via a scripted consistent storyline. No more fragmented messaging and tactics.
Achieving 60:1 average ROI with real-time intent cues and buying triggers. Eliminating the ‘last mile’ gap between Marketing and Sales.
Featured Articles
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Article
B2B tech marketing isn’t just shifting; it’s undergoing a full-scale transformation.
Perspective
A compiled list of a few examples of how you can use AI and a bit of pragmatic thinking to cut through the AI-blandness
Perspective
When we talk about marketing having a seat at the table, know that it requires more than marketing excellence and understanding of the customer.
Perspective
A program built on strong account selection criteria, clear positioning and impactful content and engagement CAN deliver 'quick wins' but it should be positioned as so much more than that...
Thought
Marketing and Sales alignment is not achieved by investing in more of the in-person events that Sales say they want or running ABM campaigns to lists of target accounts pulled from a CRM platform.
It's achieved by first having clarity on the long term organisational goals and agreement on the short term objectives that will get you there.
Book a 30-minute strategy call. You’ll get a free customised action plan you can execute immediately. Let's talk.
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